Equipping leaders to dramatically transform their fundraising results

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The Asking Academy™ consists of three phases spanning 5 months:

1 Preparation: Specific prep work completed during the month preceding The Summit

2 The Summit: 2 days together for interactive, hands-on training, equipping and coaching

3 Implementation: 4 months of follow-up to mentor team members and monitor the fundraising success


The in-depth training and coaching occurs during the 2-day Summit. Key topics include:

Day 1

  • The philosophy of Conversational Fundraising™
  • Seeking bigger gifts — a.k.a fully funding your mission
  • Building the "Ask" — how to prepare a fundable proposal
  • Climbing the 10 Step Staircase — How to ask strategic questions so you can listen for strategic answers
  • Getting in — how to actually secure appointments with busy, focused funders
  • Linkage — why your Call Team is important and how to select the right players
  • Defining the "Why" — putting a name and face on your unique mission
  • Getting personal — creating specific written solicitation plans for your prospects
  • Dialogue with America's ASKing Coach

Day 2

  • Planning: The first step in success — Win it on paper
  • Practice makes perfect — Role play with your solicitation team
  • Getting un-stuck: Identifying obstacles to successful one-on-one major gift solicitations and overcoming them
  • Ready, Set, GO! Countdown to your 15-day fundraising sprint
  • Sharing the Wealth — How to transfer Conversational Fundraising™ practices to other volunteers and staff members
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Training Client Testimonials
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Client Testimonials

Kent is awesome at creating a dynamic learning environment that engages, inspires and equips people to achieve fundraising success! I appreciate your investment in me and Heroes on the Water to develop and carry out a thoughtful major gifts strategy that will reap benefits for our nation’s warriors, their families and communities for years to come. Thank you both for everything...it was a fantastic few days together that has set the foundation for a successful future! My next step is meeting tomorrow with Jim Dolan, Executive Director and Founder of Heroes on the Water. He is eager to learn and begin utilizing the ASKing about Asking model. Anyone who is involved in fundraising for a non-profit would extremely benefit from attending the two day academy.

Hilanne Myers, Director of Marketing, Heroes on the Water